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Episodes
Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
Episodes
2 days ago
Creating a KPI Cadence for B2B
2 days ago
2 days ago
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2 days ago
2 days ago
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
7 days ago
The Data Problem(s) in B2B Marketing
7 days ago
7 days ago
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Apr 24, 2024
The Holy Grail of B2B Marketing: ROI
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tuesday Apr 23, 2024
Why Your CFO Thinks of Marketing as a Cost Center
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.
Wednesday Apr 17, 2024
Looking Beyond GTM to Improve B2B CX
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tuesday Apr 16, 2024
Finding the Voice of the B2B Customer
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Apr 10, 2024
Why CX Ops is Marketing’s Best Friend
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monday Apr 08, 2024
Why the Gap Between CEO & CMO Is Growing in B2B
Monday Apr 08, 2024
Monday Apr 08, 2024
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Apr 03, 2024
Using AI & Machine Learning to Identify Your Ideal B2B Customer Profile
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/