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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
Episodes
Tuesday Aug 13, 2024
Your CRM is Sabotaging B2B Marketing Efforts
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM.
For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/
Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tuesday Aug 06, 2024
Diagnosing What’s Wrong With Your B2B Marketing Strategy
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer’s most impactful time at a company and how to recapture the magic.
Neil’s LinkedIn profile: https://www.linkedin.com/in/neilcohen/
And for more great content like this, check out www.CaliberMind.com
Tuesday Jul 30, 2024
Aligning Your B2B Business Around a North Star
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn’t what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/
For more great content like this, check out https://calibermind.com/
Tuesday Jul 23, 2024
Efficient B2B Brand Building: Communities, Ads & Influencers
Tuesday Jul 23, 2024
Tuesday Jul 23, 2024
Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what’s working in the world of demand gen.
Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/
Check out Cacheflow at getcacheflow.com
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tuesday Jul 16, 2024
Reporting to Execs: The Numbers That Count
Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.
Gartner’s findings on B2B marketing’s use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions
Justin’s podcast, RevOps FM: https://revops.fm/
Justin’s LinkedIn profile: https://www.linkedin.com/in/justinnorris/
And for more great content like this, check out CaliberMind.com
Thursday Jul 11, 2024
Managing In & Out in B2B Marketing
Thursday Jul 11, 2024
Thursday Jul 11, 2024
Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee’s exit.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monday Jul 08, 2024
Managing Up in B2B Marketing
Monday Jul 08, 2024
Monday Jul 08, 2024
Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monday Jul 01, 2024
Finding Power in Your Own Voice
Monday Jul 01, 2024
Monday Jul 01, 2024
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Thursday Jun 27, 2024
Navigating Difficult Interview Conversations
Thursday Jun 27, 2024
Thursday Jun 27, 2024
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monday Jun 24, 2024
Dealing with Difficult Personalities at Work
Monday Jun 24, 2024
Monday Jun 24, 2024
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/