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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
Episodes
6 days ago
Looking Beyond GTM to Improve B2B CX
6 days ago
6 days ago
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
7 days ago
Finding the Voice of the B2B Customer
7 days ago
7 days ago
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Apr 10, 2024
Why CX Ops is Marketing’s Best Friend
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monday Apr 08, 2024
Why the Gap Between CEO & CMO Is Growing in B2B
Monday Apr 08, 2024
Monday Apr 08, 2024
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Apr 03, 2024
Using AI & Machine Learning to Identify Your Ideal B2B Customer Profile
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Apr 03, 2024
Incorporating AI into B2B Workflows
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Thursday Mar 21, 2024
Small Ways to Support Inclusion in the Workplace
Thursday Mar 21, 2024
Thursday Mar 21, 2024
Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Wednesday Mar 20, 2024
A Guide to Succeeding as the Only Female Executive in an Organization
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tuesday Mar 19, 2024
The Double Standard for Women in Leadership
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monday Mar 11, 2024
What Every B2B Website Gets Wrong
Monday Mar 11, 2024
Monday Mar 11, 2024
Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/