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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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Wednesday Mar 23, 2022
Defining Your B2B Go to Market Strategy: 7 Things to Consider
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career.
For more great content like this, check out calibermind.com.
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