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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
Episodes
Friday Jun 07, 2024
Don’t overcomplicate your B2B attribution model
Friday Jun 07, 2024
Friday Jun 07, 2024
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
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