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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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Wednesday Dec 08, 2021
Wednesday Dec 08, 2021
Scott Wright, Senior Manager of Marketing Operations at Dataminr, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Scott shares his insights on the evolution of lead scoring models, common missteps marketers make (and how to avoid them), and why you should take a more scientific approach to lead scoring.
Show Article: https://www.calibermind.com/rmr/lead-scoring-best-practices
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