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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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Wednesday Mar 30, 2022
The Pitfalls of Seeing Marketing Operations as an Emergency Response Team
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Amanda Giacobassi, Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Amanda shares why working in a reactive Marketing Operations team is demoralizing, how to avoid the chaos with processes, and why we need good marketing management practices.
The transcript: https://www.calibermind.com/rmr/marketing-operations-pitfalls
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