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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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Wednesday Jun 01, 2022
The (Underrated) Importance of Measuring Marketing Objectives
Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
Mark Ostrander, Vice President, Global Accounts at Integrate, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares the many factors of marketing campaign goals, campaign missteps, and tips for measuring ABM.
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