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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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Wednesday Jan 12, 2022
Why You Should Adopt a PRODUCT Framework
Wednesday Jan 12, 2022
Wednesday Jan 12, 2022
Crissy Saunders, CEO and Co-Founder of CS2, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Crissy offers insights on why she created the P.R.O.D.U.C.T. MOPs framework, breaks down what the acronym stands for, and shares tips to get teams engaged in adopting it in their day-to-day work.
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