The Revenue Marketing Report

Building Trust in Marketing from the Ground Up

Christina del Villar, Founder and Chief Marketing Strategist at Christina Del Villar, LLC, shares how marketing can effectively build trust with senior executives, why marketing is known as the “arts & crafts department” and how this thinking can be reversed, and her advice to digital marketers just starting out.

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Learn more about Christina Del Villar

Christina ‘s book on Amazon: Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

 

Why Trust in Marketing Matters: A Sales Executive Viewpoint

Eric Scollard, Founder & President of Sales Strategies, LLC, shares the qualities a Chief Marketing Officer should have that build trust with other executives, what he looks for in an operations professional, and the factors that have created trust between him and his operations department.

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Summer Break 2022

Camela Thompson, host of the Revenue Marketing Report, announces a summer break for the podcast. She shares insights around MQLs, the importance of using data to improve marketing efforts, and how to improve as a marketer. 

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How to Hire & Keep Marketing Operations

Garrett Erny, Founder and Owner at Poppy’s Tech Aid, shares the flaws in hiring, skills needed for success, and the importance of reputation in marketing operations.

 

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How to Be a Superbold Marketer

Fred Joyal, President at the Fred Joyal Company shares three ways to be bold in everything you do, own your story, and connect with others.

 

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Impacting Revenue with Data-Driven Marketing

Drew Smith, Director of Growth, Revenue Operations at Directive Consulting, shares three approaches for marketing leadership to understand revenue, become more data literate, and align with their operations teams.

 

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An Investor’s Perspective: The Importance of Ops

Anand Thaker, Strategic Advisor & Martech Industry Insider, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Anand shares four methods to understanding startup investing, the importance of operational infrastructure, and the importance of trusting data.

 

For the full article, go to: https://www.calibermind.com/rmr/importance-of-ops

 

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The (Underrated) Importance of Measuring Marketing Objectives

Mark Ostrander, Vice President, Global Accounts at Integrate, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares the many factors of marketing campaign goals, campaign missteps, and tips for measuring ABM.

 

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Entrepreneurship & Pivoting to a New Career Journey

Matt Volm, CEO and Co-Founder at Funnel IQ and RevOps Co-op, shares four points on non-linear careers, perseverance and grit, success in business operations, and building a life and community.

 

Your RevOps Team is the Business Version of Baseball’s Utility Player

 

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Marketing Data Mythbusting 101

Sasha Samoilov, Marketing & Revenue Operations Consultant at Madkudu discusses common marketing data debacles and how to avoid them.

 

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