The Revenue Marketing Report

Do Marketing Operations Professionals Need an Online Brand?

Helen Abramova, Director of Marketing Operations at Bazaarvoice, shares her thoughts on whether or not an online brand is necessary for your career and where up-and-coming marketing operations professionals should network.

 

For more great content like this visit https://www.calibermind.com/

Building a Community: An Intro to Community Ops

Mike Rizzo, Community-Led Founder at MO Pros^®, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares three insights on building communities, crafting a career of community creation and management, and establishing community operations as a business function.

 

For more great content like this, check out calibermind.com.

Nailing the Basics of Marketing Operations

Tim Fitzpatrick, Marketing Coach and Consultant at Rialto Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tim shares five ways to include the right people in marketing operations conversations, justify asking questions, keep your marketing simple and trackable, and know when to speak up.

 

For more great content like this, check out calibermind.com.

Scrappy, Nonviolent Marketing

Colt Briner, Founder and Marketing Consultant at Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares how to understand the psychology of marketing and sales using Nonviolent Communication (NVC).

 

For the full article, go to https://www.calibermind.com/rmr/nonviolent-marketing

 

Additional Resources:

https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf

https://www.cnvc.org/sites/default/files/2018-10/CNVC-feelings-inventory.pdf

Digital Marketing Measurement: What Data Actually Matters?

Christoper Antonopoulos, Founder and CEO of Measured Results Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christopher shares five methods of better understanding data, how to avoid data pitfalls, and dealing with the dark funnel in measuring digital marketing impact.

Christopher wrote an ebook on which metrics CEOs should ask their marketing teams about. So whether you're a CEO or a marketer who would like to anticipate what a CEO will ask you about, you can find the book here.

For the article, check out https://www.calibermind.com/rmr/measure-what-matters-marketing.

The Pitfalls of Seeing Marketing Operations as an Emergency Response Team

Amanda Giacobassi, Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Amanda shares why working in a reactive Marketing Operations team is demoralizing, how to avoid the chaos with processes, and why we need good marketing management practices.

 

The transcript: https://www.calibermind.com/rmr/marketing-operations-pitfalls

Defining Your B2B Go to Market Strategy: 7 Things to Consider

Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career.

 

For more great content like this, check out calibermind.com.

Influencing Without Authority

Paul Ruppert, CEO at Global Point View Ltd, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Paul shares how his multifaceted career impacts his work, some of the psychology behind negotiating, and the importance of context.

For more great content like this, check out calibermind.com.

Empathy in the Workplace: A More Human Approach to Leadership

Lori Christiansen, Vice President of Marketing at Motus, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lori shares how COVID has impacted the way we work and lead, how to balance mental health and work, and the need for a more empathetic workplace and human connection.

For the full writeup of this episode, go to https://www.calibermind.com/rmr/empathy-workplace

For more great content like this, check out calibermind.com.

B2B Digital Marketing Strategy for a Post-2020 World

Mike Maynard, Owner of Napier International, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares his insights on the right digital marketing strategies, the viability of direct mail, and what we should be doing now about GDPR.

 

For more content like this, check out calibermind.com.