The Revenue Marketing Report

The Do‘s and Don‘ts of Lead Scoring

Scott Wright, Senior Manager of Marketing Operations at Dataminr, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Scott shares his insights on the evolution of lead scoring models, common missteps marketers make (and how to avoid them), and why you should take a more scientific approach to lead scoring.

 

https://www.calibermind.com

 

Show Article: https://www.calibermind.com/rmr/lead-scoring-best-practices

Thinking About Freelancing? Let’s Talk Mindset

Kevin Marcus Miller, Founder and Owner of All Approach, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Kevin shares his personal experience with imposter syndrome, why a positive mindset is vital to combat it, and what you need to be a successful entrepreneur.

How to Build (& Keep) a MOPs Team

Jeff Kew, Director of Global Marketing Operations at Magnitude Software, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares how he has scaled marketing ops teams, how to help your team avoid burnout, and tips for newbies who wish to join the marketing ops world.

 

To check out some of the communities we mentioned in the episode, visit MO Pros, RevOps Co-op, MOPs Pros, and the Growth Ops Community.

When & Why to Outsource in Marketing

Monique Olan, Founder at Pivotal Pitch, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Monique shares her experiences outsourcing marketing, when and why companies should outsource, and her insights on the benefits of outsourcing versus having an in-house marketing team. 

Click here to access Monique’s guide to effectively leveraging contracted resources.

Strategies to Find Happiness in Ops

Deanna Graves, Owner at DG Marketing Services, and Ben Eatwell, Senior Director of Marketing at Rescale, join our host, Camela Thompson, in this episode of the Revenue Marketing Report. Deanna and Ben share their experiences dealing with burnout and the strategies to avoid it.

The Art of Negotiating Compensation

Andres Moran, GM at Wunderkind (formerly BounceX), joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andres shares his insights and experience in the art of negotiation and his top advice on how to be a successful negotiator.

The Importance of a Global Message

Curt Tueffert, Vice President of Sales Development at DXP Enterprises, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Curt shares why it’s essential that marketing and sales collaborate more closely and strategies for doing so.

Why Mentorship Matters in MOPs

Isaac Roybal, Head of Product Marketing at Qumulo, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Isaac shares how mentors changed his career trajectory, what to look for in a mentor, and why mentor-mentee relationships should be pursued thoughtfully.

What Marketers Need to Know About Privacy-First

Quimby Melton, Co-Founder & CEO of Confection.io, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Quimby shares what all is being impacted by the privacy-first trend and what the future may look like for digital marketers.

Data Privacy & Your Career In MOPs

Ali Wittich, Founder and CEO of MarTecha, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ali shares why data privacy should be on your mind, how to set up a compliant Martech stack, and we both talk about why ignoring privacy laws can stunt your career.