The Revenue Marketing Report

Want Exec Buy-In? It‘s (Mostly) About Soft Skills.

Justin Norris, Senior Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Justin shares why it’s important to establish yourself as impervious to politics and develop your soft skills if you want to be seen as a strategic partner.

Get the Most Out of Inside Sales

Matt Wigler, Founder & CEO of The Wigler Group, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Matt shares why it’s important to do your homework, nail the message, and ditch the gimmicks if you want to get the most out of your inside sellers.

Honing the Skill of Negotiating Priorities

Allye O’Brien, Revenue Leader, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Allye shares how to sell the value of operations projects, why give and take is a must-do strategy with sales, and how to manage up when it comes to reporting expectations.

Are Marketers Measuring What They Can Or What They Should?

In this episode from the vault, John Whiteside, Associate Vice President of Digital Programs at HighRadius, joins Camela Thompson on the Revenue Marketing Report. John had some great insights around what marketers should be measuring, how to communicate to different tiers of your organization, and what digital marketing has in common with fried chicken.

What Does Scalable Marketing Ops Look Like?

Nate Smitha, VP of Consulting Services at Etumos, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Nate shares where people new to marketing operations should start, how successful companies think about marketing operations, and why B2B should embrace the customer data platform.

Career Advice: Diversifying Isn’t Just Good for Finances

Carly Cais, Managing Partner at ElleSpark, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Carly shares why diversifying isn’t just for investment portfolios, why understanding a CRM is so critical for marketers, and how to become more marketable in the job market.

The Art of Setting Boundaries With Sales

In this episode of the Revenue Marketing Report, Dee Acosta, Senior Sales at Metadata.io, joins our host, Camela Thompson. Dee shares why a change process is a good thing, how and why to develop relationships with sales, and why empathy is vital.

The Right (and Wrong) Way to Use Intent Data

Mike Burton, Co-Founder & SVP of Sales Data at Bombora, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares best practices for incorporating intent into your go-to-market strategy and innovative use cases for intent data.

Looking At Your MOPs Career Objectively: Where to Go Next

Andy Caron, VP of Consulting at Revenue Pulse, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andy shares what to watch for in a company (and a boss) and when it’s time to move on.

Building Marketing Operations From the Ground Up

Brooke Bartos, Director of Marketing Operations & Analytics at Invoice Cloud, Inc., joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Brooke shares why marketing operations should be one of a startup’s earliest hires and how to make a business case for investing in a strong marketing infrastructure.