The Revenue Marketing Report

How to Avoid a Toxic Sales vs. Marketing Culture

Kevin Mulrane, Head of Sales at ProQuo AI, shares why it’s so critical to find a company with a cohesive marketing and sales culture and how to avoid walking into a bad situation.

Want to Hire an Ops Rockstar? Ask about Their Laundry

Melissa McCready, Growth Ops Advisor at Navigate Consulting and President of The Growth Ops Community, shares why you need operations, how to hire a rockstar, and why growth operations is going to be the new gold standard.

Get the Most Out of Your Attribution Tool

Anna Leary, Marketing Ops & Technology Consultant at Blayz Co, joins us to discuss why attribution is worth the effort, how to set yourself up for a successful implementation, and what to look for in an attribution tool.

4 Reasons Your Digital Ad Strategy Doesn't Work

Jesse Ouellette, CEO of The Revenue Advisory and Founder of LeadMagic.io, joins our host, Camela Thompson, in this episode of the RMR. Jesse shares the most common points of failure of digital advertising, the biggest myths of Facebook advertising, and why some businesses are better prepared for rapid growth.

An A+ in Marketing Analytics Isn’t the Goal

Carey Picklesimer, MarTech Consultant at Condurrio Marketing + Design, shares the number one mistake CEOs make regarding marketing data and why B+ is good enough sometimes.

3 Tactics That Position MOPs as a Strategic Partner

Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services (AWS), joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Darrell shares three ways that marketing operations can establish a stronger, more strategic relationship with the executive team.

Mending the Rift Between Marketing and Sales

Peter Zaballos, CMO Peer Advisor at Authentic Brand, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Peter shares the number one metric marketers should be held to, and you may be surprised. We certainly were!

Reexamining Marketing's Role in B2B

Ruth Stevens, a NY-based consultant in B2B marketing and part-time instructor at NYU Stern School of Business, joins our guest host Camela Thompson in this episode of the Revenue Marketing Report. Ruth shares some truth bombs about marketing’s role in B2B, the importance of disciplined data management, and the reality of data in B2B.