The Revenue Marketing Report

The Modern Approach to B2B Product Launches

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.

 

Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Influencer Marketing in B2B

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration.

 

Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

What’s Effective in B2B Social Marketing Today?

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience’s attention by differentiating your brand.

 

Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

 

Don’t overcomplicate your B2B attribution model

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.

 

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

 

How to use funnel data to improve your B2B marketing motion

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.

 

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

 

What’s the difference between intent and B2B engagement marketing data?

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.

 

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

How to Fix It When B2B Marketing & Sales Declare War

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.

 

Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/

 

SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ 

 

SoundGTM: https://www.soundgtm.com/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

How to Build an Aligned B2B Business

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business.

 

Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/ 

 

SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ 

 

SoundGTM: https://www.soundgtm.com/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Is Your Board of Directors Trying to Sabotage Marketing?

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.

 

Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/

 

SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ 

 

SoundGTM: https://www.soundgtm.com/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Who Is ABM For and What is the Right Strategy?

Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.

 

Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.  

 

Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).

 

Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/ 

 

Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb 

 

Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/