The Revenue Marketing Report

Why the Gap Between CEO & CMO Is Growing in B2B

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Using AI & Machine Learning to Identify Your Ideal B2B Customer Profile

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

 

Incorporating AI into B2B Workflows

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Small Ways to Support Inclusion in the Workplace

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings.

Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/

Women in Revenue: https://womeninrevenue.org/

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

A Guide to Succeeding as the Only Female Executive in an Organization

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard.

Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/

Women in Revenue: https://womeninrevenue.org/

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

The Double Standard for Women in Leadership

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders.

Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/

Women in Revenue: https://womeninrevenue.org/

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

What Every B2B Website Gets Wrong

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.

 

Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/

 

Learn more about Previsible: https://previsible.io/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Why Content Marketing Is More Important Than Ever in B2B

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever.

 

Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/

 

Learn more about Previsible: https://previsible.io/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

B2B Digital Trends in 2023 That Need to Stay in 2023

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren’t a great thing for marketers going forward.

 

Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/

 

Learn more about Previsible: https://previsible.io/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

 

How B2B Marketers Need to Change in 2024

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/