The Revenue Marketing Report

How to Sell Your Exec Team on Marketing Data in the B2B SaaS Industry

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

The Growing Divide Between CMO & CEO in the B2B Landscape

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

THIS is Why Your Board of Directors Isn't Listening to You

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.

 

Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/ 

 

Check out PivotalPitch: https://www.pivotalpitch.com/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

When Taking Risks as a B2B CMO Makes Sense

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.

 

Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/

 

Check out PivotalPitch: https://www.pivotalpitch.com/ 

When Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.

 

Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/

 

Check out PivotalPitch: https://www.pivotalpitch.com/ 

Is Customer Churn Linked To Marketing in B2B?

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.

 

Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Aligning Marketing Strategy With Sales Needs in B2B

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the number one killer of trust between sales and marketing – and how to fix it.

 

Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

How To Quickly Align With Your Chief Revenue Officer

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the behaviors he would like to see from a new B2B marketing leader and what sales should do to make their onboarding easier.

 

Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

B2B Digital Advertising Trends to Watch For in 2024

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares where marketers should focus in 2024 and why “vanity” metrics are meaningful.

Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

The Third-Party Cookiepocolypse Is Here. Now What?

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.

 

Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/