The Revenue Marketing Report

Why MOPs in RevOps Can Be a Good Thing

Jerine Erice, MOPs & RevOps Professional at RiskOptics, shares how her consulting background has helped her in her current role, how to make sure your data is good enough to make decisions, and how RevsOps professionals can help align different departments in an organization. 

 

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“Credit” vs. “Attribution” in B2B Marketing

Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.

 

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Leading During an Economic Downturn

Terry Isner, Founder & CEO of Jaffe, a full-service PR, Marketing and Branding Agency for the Legal Industry, shares his insights on the Oh God! Moment, what areas we can adjust that weren’t available before the change and the positive changes that indicate we’re progressing beyond where it was in the 1990s.

 

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Is ChatGPT the Future of B2B Marketing?

Tycho Luijten, Founder of Dapper, a Growth Agency,  joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tycho shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.

 

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Marketing Metrics: What’s the Goal?

Tish Millsap, Founder at Revenate Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting. 

 

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Why Everyone Needs to Care About the Company Pitch

Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.

 

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Why Some Marketers Run From Data & What’s Next?

Alan Morte, President at Three Ventures, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alan shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master. 

 

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First-Party Data, Community Building, & Other Stuff

Jessie Lizak, CMO at BDEX, shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.

 

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Sales Outreach: The #1 Thing Marketers Need to Know

Jesse Oullette, Founder at Lead Magic, shares his insights on the insidious problem in B2B, why the only road to recovery is heeding a cautionary tale and warming up a few domains, and why when in doubt, less volume is reasonable.

 

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Managing Through Adversity: Navigating Change, and How to Be a Better Manager

Rene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management.

 

For more great content like this visit https://calibermind.com/thought-leadership/podcasts/