The Revenue Marketing Report

Marketing is the New Sales Team in B2B

Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.

 

For more great content like this visit https://calibermind.com/thought-leadership/podcasts/ 

Why Marketers Can’t Ignore the Data Problem

Sean Daily, Business Growth Strategist and CEO of Adentities, shares his insights on his path in B2B marketing, what B2B marketers are getting wrong, and why digital advertising isn’t dead.

 

For more great content like this visit https://calibermind.com/thought-leadership/podcasts/ 

B2B Marketers: Do You Really Know Your Customer?

Andi Graham, CEO of Big Sea, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers.

 

For more great content like this, check out calibermind.com.

Personalization vs. Volume: The Marketer’s View

Colt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company’s mission statement ought to tie back to the problems you are trying to address.

 

For more great content like this, check out calibermind.com.

Positioning and Messaging: How to Unlock Accelerated Growth

Doug Bell, Serial CMO and host of The Revenue Generator Podcast, shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning.

 

Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ 

 

Revenue Generator Podcast: https://revgenpod.com/ 

 

For more great content like this, check out calibermind.com.

 

Why Even Creative Brains Need Processes (& Data)

Adi Klevit, Process Consultant, CEO, & Founder of Business Success Consulting Group, shares her insights on why even creative individuals need processes, the systems people need in place to successfully implement processes, and where data fits into that picture.

 

Adi Klevit's LinkedIn Profile: https://www.linkedin.com/in/adiklevit/

 

Systems Simplified Podcast: https://www.bizsuccesscg.com/podcast/ 

 

Business Success Consulting Group: https://www.bizsuccesscg.com/ 

 

For more great content like this, check out calibermind.com.

The Correlation Between Values & Burnout

Rebecca Hollis, Chief Growth Officer at Score App, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Rebecca shares her insights on how she found herself in her present role, the process she went through to discover her values, why sustainability doesn’t equate to a lack of stress and pressure, and how her values align with her current position.

Rebecca's LinkedIn URL: https://www.linkedin.com/in/rebeccahollis/

 

The ScoreApp Company Page: https://www.scoreapp.com/

 

Life Quakes (book): https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/B085VBMBFN/ref=sr_1_1

 

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When to Involve Operations (Spoiler: Often & Early!)

David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold  before involving operations.

 

For more great content like this, check out calibermind.com.

 

 

Fractional CMO: The What, Why & When

Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.

 

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Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

Tim Parkin, Advisor & Consultant, and President of Parkin Consulting,  shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.

 

For more great content like this, check out calibermind.com.