The Revenue Marketing Report

Marketing Short Cuts or Missteps? You Decide

Drew Smith, Founder & CEO at Attributa joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Drew shares his top buzzword for operations consultants,  how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space.

 

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How to Identify and Tune Into Your Strengths

Joy Martinez, Senior Director of Marketing Operations at CS2, shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses.

 

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Planning Your B2B Social Media Strategy

Chris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media.

 

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Do You Really Need a B2B Funnel?

Alisha Conlin, Co-Founder of Persuasion Experience, shares her insights on why the B2B funnel isn’t dead, how she nails the basics, and best practices for creating an irresistible offer.

 

For more great content like this, check out calibermind.com.

The Soapbox with Jess Bahr: Why don’t CEOs trust CMOs?

Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.

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What is RevOps & How Do I Work With Them?

Justin Ouyang shares RevOps basics, the core responsibilities of RevOps, how Marketing Ops can sit alongside them, and when RevOps should involve marketing in the goal-setting process.

 

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Demystifying Account-Based Marketing in Outbound: What It Is & Isn’t

Barry Moroney, CEO at Leadable shares insights on what Account Based Marketing (ABM) is and isn’t, a ballpark estimate of just how many people are doing ABM-style outbound, and the rise of the individual person-level ABM approach.

 

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Negotiating Executive Expectations

Mark Raffan, Founder of Content Call Out agency shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team.

 

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Trust is Everything in Analytics

Ryan Salazar, Director of Analytics at VTS, shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing are key to marketing’s success.

 

To engage with Ryan and other analytics experts, join these slack communities:

• https://locallyoptimistic.com/ 
• https://brooklyndata.co/ 
• https://www.getdbt.com/community/

 

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Are You Over-Investing in MarTech?

Zee Jeremic, Master Consultant at Mass Engines, shares why there are struggles with marketing analytics, the big guns of marketing technology, and potential missteps companies commit when investing in martech.

 

For more great content like this visit https://www.calibermind.com/